The Project
J.J. Kavanagh & Sons, established in 1919 was one of Ireland's first private providers of public transport and is now the country's largest privately owned coach company.
The client tasked Digital Marketing Expert with:
- Rebuilding and restructuring their Google Ads
- Expanding the keyword mix and cover all important routes
- Creating a highly targeted link between keyword, ads and landing page
- Increasing ticket sales and ROI
"A deep technical understanding"
“Digital Marketing Expert assisted our business by providing deep insight into our web marketing. As well as a deep technical understanding of Google AdWords DME has an uncanny ability to identify PPC changes that will have the largest impact, and is then able to pull the right levers to hit your targets. 100% data driven and results focused”.
Laura Kavanagh, Head of Marketing
JJ Kavanagh
The Outcome
Following detailed keyword research and ad copy optimisation, a targeting document is sent to the client for approval. Once all is agreed, the results start coming in. Using DME’s sophisticated optimisation techniques, the improvements will be seen quickly.
