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Global Home Improvements

Home • Case Studies • Global Home Improvements

27th June 2019 by Jarlath

Global Home Improvements

Improve CPA and Lead volume from Google Ads Search Campaigns

The Project

Founded in 1980, Global Home Improvements is an award-winning home improvements company based in Glasnevin, Co. Dublin.

Global supports Dublin and the surrounding counties with the latest innovations in home improvement products and high-quality craftsmanship.

global-home-improvements-logo

Global tasked Digital Marketing Expert with:

  • Route and Branch re-alignment of an account running for 10 years
  • Optimise bidding and CPCs
  • Using the DME campaign structure to get the most from the same budget
  • Increasing Lead Volume at the same budget

The Outcome

Following detailed keyword research and ad copy optimisation, a targeting document is sent to the client for approval. Once all is agreed, the results start coming in. Using DME’s sophisticated optimisation techniques, the improvements will be seen quickly.

+500%

Increase in Leads from Google Ads year-on-year

-4%

Decrease in budget with improved results

+66%

Drop in CPC with traffic volume increased by 200%.

+128%

Increase in conversion rate

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