MENUClose
  • Home
  • About
  • Services
    • Paid Search
    • Paid Social
    • Display Advertising
    • Other Platforms
  • Case Studies
  • Contact
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Digital Marketing Expert

Google and PPC Ads Dublin

  • Home
  • About
  • Services
    • Paid Search
    • Paid Social
    • Display Advertising
    • Other Platforms
  • Case Studies
  • Contact
Consultation
  • Home
  • About
  • Services
    • Paid Search
    • Paid Social
    • Display Advertising
    • Other Platforms
  • Case Studies
  • Contact

JJ Kavangh PPC Advertising

Home • Case Studies • JJ Kavangh PPC Advertising

25th June 2019 by Jarlath

JJ Kavanagh

Develop the PPC and Google Ads channel, as the main driver to push an overall online strategy

The Project

J.J. Kavanagh & Sons, established in 1919 was one of Ireland's first private providers of public transport and is now the country's largest privately owned coach company.

jjkavanagh-logo

The client tasked Digital Marketing Expert with:

  • Rebuilding and restructuring their Google Ads
  • Expanding the keyword mix and cover all important routes
  • Creating a highly targeted link between keyword, ads and landing page
  • Increasing ticket sales and ROI

"A deep technical understanding"

“Digital Marketing Expert assisted our business by providing deep insight into our web marketing. As well as a deep technical understanding of Google AdWords DME has an uncanny ability to identify PPC changes that will have the largest impact, and is then able to pull the right levers to hit your targets. 100% data driven and results focused”.

Laura Kavanagh, Head of Marketing
JJ Kavanagh

The Outcome

Following detailed keyword research and ad copy optimisation, a targeting document is sent to the client for approval. Once all is agreed, the results start coming in. Using DME’s sophisticated optimisation techniques, the improvements will be seen quickly.

+203%

Increase in Sales from Google Ads year-on-year

+122%

Increase in sales from Google Ads across the whole site

+80%

Increase in non-brand related sales

-60%

Drop in non-brand CPA (Cost per Action)

Get a Consultation

Please enter your name.
Please enter a valid email.
Please enter a valid phone number.
Please enter a message.
Please check the captcha to verify you are not a robot.
Send
Message failed. Please try again.

Customer Stories

Expert Electrical

House of Tiles

Global Home Improvements

Filed Under: Case Studies

Primary Sidebar

  • Home
  • About
  • Services
    • Paid Search
    • Paid Social
    • Display Advertising
    • Other Platforms
  • Case Studies
  • Contact

Digital Marketing Expert © 2025 · Website designed by Giant Elk Creative